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For those of you who have been captivated by the dazzling sweets and luxurious bento boxes in Japan’s “Depachika” (department store food halls): If the depachika is the stage for “Hare” (special occasion) food culture, wouldn’t you like to get a glimpse into the “Ke” (everyday) food life of the Japanese people? The answer lies in Japan’s “high-end supermarkets.”
This article delves into the charm of Japan’s premium supermarkets, which offer a different kind of quality and dedication from depachika. Using representative supermarkets like “Seijo Ishii,” “Kinokuniya,” and “Queen’s Isetan” as examples, we will thoroughly explain the differences from depachika and the must-buy souvenirs you can find there. After reading this, your trip to Japan will evolve from a tourist’s perspective into a deeper, more realistic experience, almost as if you were living in Japan.
Contents
[Conclusion] Depachika vs. High-End Supermarket: Which Should You Go To?
What is your goal? Decide your next destination with this at-a-glance comparison chart!
- For special gifts or the finest presents → “Depachika.” Their beautiful packaging and brand prestige are captivating.
- To experience Japan’s real food life → “High-End Supermarket.” You’ll find high-quality products for everyday use.
- To have a luxurious dinner at your hotel → “Depachika.” You can easily enjoy the taste of famous high-class restaurants.
- To find souvenirs for yourself or high-quality daily items → “High-End Supermarket.” You can find original products and rare imports.
In many supermarkets, deli items and bento boxes are often discounted in the evening. It’s a great chance to try them at a lower price. Also, plastic bags are usually not free, so bringing your own eco-bag is a smart move.
1. Seijo Ishii | A Food Select Shop Gathering Delicacies from Japan and the World
With the concept of “bringing world foods to you at world prices,” this supermarket selects high-quality foods from both Japan and abroad. In particular, their selection of wine, cheese, and chocolate, which they import directly, is breathtaking. Their homemade deli items and desserts, made with minimal chemical seasonings, are also extremely popular. It’s not as formal as a depachika, yet it offers a “step up” in everyday dining, perfect for a little luxury.
- Seijo Ishii Premium Cheesecake: The undisputed No. 1 popular item, with an irresistible texture of rich cheese, raisins, and almonds.
- Homemade Deli: You can easily enjoy authentic ethnic dishes like Singaporean Laksa and Mapo Tofu.
- Imported Sweets & Snacks: A wide variety of potato chips and chocolates that are rare in Japan.
Features: Wine, Cheese, Imported Snacks, Homemade Deli
Official Website: https://www.seijoishii.co.jp/en/
2. Kinokuniya | A Symbol of Tradition and Quality, Shining with Original Products
Founded in 1910, it is known as the first supermarket in Japan to introduce the self-service system. Its commitment to quality, backed by its long history and tradition, is still trusted by many customers today. They have a particularly strong reputation for their homemade bread, delicatessen, and private brand products. Their original eco-bag with the green logo is popular as a stylish fashion item in itself.
- Homemade Bread: The “English Bread” is exceptional, crispy on the outside and chewy on the inside when toasted.
- Apple Pie: A rustic yet luxurious taste, packed with plenty of apples.
- Original Eco-Bag: Very popular as a souvenir. Available in various designs and sizes.
Features: Homemade Bread, Delicatessen, Private Brand, Eco-bags
Official Website: https://www.e-kinokuniya.com/
3. Queen’s Isetan | Food Professionals Delivering Department Store Quality for Everyday Life
A high-quality supermarket produced by the renowned Isetan department store. As its name suggests, it provides department store-quality selection and service on a daily basis. They have a strong reputation for their high-quality fresh produce (vegetables, fruits, meat, and fish), earning immense support from cooking enthusiasts. Their private brand is also extensive, offering high-quality seasonings and specialty processed foods.
- Fresh Vegetables & Fruits: You can find seasonal and rare vegetables and fruits carefully selected by buyers.
- Variety of Salads: A wide range of colorful and healthy salads, popular among office workers.
- Private Brand Seasonings: Specialty ponzu sauces and dressings that can make your cooking taste authentic with just a small addition.
Features: High-quality fresh produce, Salads, Private brand products
Official Website: https://www.im-food.co.jp/queen/
[Also for Souvenirs] A Treasure Trove of Japanese Discoveries in the Supermarket
Supermarkets are also a treasure trove of souvenirs that are packed with the “now” of Japan. Let’s find items that feel more everyday, different from the luxury sweets of the depachika.
- Instant Ramen: An astonishingly wide variety! Collaboration products with famous ramen shops and regional limited-edition flavors make just choosing fun.
- Retort Pouch Curry: Here too, you’ll find a lineup of famous restaurant flavors. You can easily take home the taste of a Japanese household.
- Snacks: Snacks and chocolates with Japanese flavors like matcha, wasabi, and yuzu are sure to be a great conversation starter. Limited-time products are especially recommended.
- Tube Seasonings: Tube-type seasonings indispensable to the Japanese dining table, such as yuzu kosho, ginger, and wasabi, are lightweight, easy to carry, and perfect for souvenirs.
Summary
The “Depachika,” where you can find feasts for special occasions, and the “High-End Supermarket,” where you can get a glimpse into high-quality, real everyday life. Knowing both will surely make your food experience in Japan deeper and richer. On your next trip, be sure to visit a supermarket and discover your own “delicious Japan”!
